LinkedIn has been around for over 20 years and has constantly shown its value. It is a tool that has many uses in the career field and beyond. There is no other platform like it. To our experts, LinkedIn is a must and they will share why it should be a must-use social media platform for you too.
-
Make Connections
It is in its name and it is the most used purpose for LinkedIn, connecting with others. LinkedIn is a great tool to network with others in your industry and beyond. Make connections with people from your professional past and present. It is wise to keep up with people no matter where you are now in your career. These connections can serve to be valuable. They can offer you opportunities, advice, and leadership throughout your career journey. LinkedIn suggests people for you to follow who share your education, location, and industry, making it very easy to find and others to follow and network with.
-
Get Social
LinkedIn is a social media platform so don’t be scared to be social! Share your thoughts and who you are as a person and not just an employee. Build your own personal brand and share what is important to you. You have important commentary to share about your industry and LinkedIn is the perfect place to do that. You can easily share your original content and build a following on LinkedIn.
On top of building your own brand on LinkedIn. It is important to use LinkedIn to its fullest capacity and fill in your profile with your experience, education, skills, and more. Add media on your profile where you can as well! People want to see your work and visuals are a perfect way to do that when applicable. Your LinkedIn profile will also help you increase your Google name ranking. When you Google your name, if you have a LinkedIn profile that is probably one of the first things that comes up in the search. Make sure what people are seeing is the best version of your professional self.
-
Stay in the Know
LinkedIn allows you the opportunity to follow relevant industry content and always be seeking new information. You can follow people, companies, and newsletters on LinkedIn. There are so many accounts that our experts follow that inspire and educate. There is always something to learn and LinkedIn is a wonderful place to always be developing your professional persona.
Another great feature of LinkedIn is you can follow specific career fields that will show you the content you want to see. In this feature, LinkedIn provides articles written by their contributors about your specific industry. These articles are valuable and bring you into a deeper view of your industry. These are written by professionals in the field and they often share cutting-edge insights. LinkedIn offers you features to help you stay in the know.
-
Research
Through LinkedIn, you can research companies and their employees. During a job search, it’s a good idea to check out any company you’re looking at on LinkedIn. Their profile will showcase their company, news, insights, and their employees. You can view each employee’s LinkedIn page. Viewing an organization on LinkedIn can offer you a peek into its company culture and show the background of its employees.
-
Follow Us
We are on LinkedIn, follow us for your view into the Straticephere, career tips, valuable content, and more! We have a community built up on LinkedIn and would love for you to join! Follow us and contact us for all your employment needs. We are here to help exceptional talent and healthy companies find each other.
LinkedIn is a platform like no other and our experts know that. It’s not just for job seekers. If you don’t already have an account, sign up for a free account and get started today, and be a full-fledged professional! If you do have an account, make sure and use it to its full potential. LinkedIn is a powerful tool. No matter the industry you are in, it is a place for you and it will serve you well in your career.
